Campaign

What it's about
Make Chocolate Fair! (MCF!) is a European campaign that mobilizes Europeans to become active towards more justice in the global cocoa industry. In recent years many of us have been disturbed by the inhuman working conditions and human rights violations of cocoa farms in West Africa, revealed by documentaries like the BBC investigation “Chocolate: The Bitter Truth” in 2010 and "Shady Chocolate" in 2012.

On the one hand, there are millions of cocoa farmers who struggle to make their ends meet. On the other hand, we, the consumers, who continue to buy chocolate at ever increasing volumes, feel helpless or ignorant to make any changes. In between, there are a handful of companies who dominate the world cocoa market and the chocolate market and reap high profits in the global cocoa and chocolate industry. But there is a way to make more companies act responsibly and fairly.